What is the biggest technological disruption in the fashion world? How are brands using emerging technology to better understand consumers in order to create products that are more customized? What are ways that fashion companies can use augmented reality (AR) and virtual reality (VR)? How can companies limit the legal risks associated with wearable technology? These questions and more will be addressed at the Federal Bar Association’s Fashion Law Conference on February 8, 2019 in one of the fashion, tech, and commerce centers of the world, New York City. To register using early bird rates please sign up today at www.fedbar.org/fashionlaw19.

Join the Federal Bar Association for a high-energy conference focused on the advancement of fashion law in today’s globalizing world. Experts in fashion law will discuss recent examples of technology disrupting fashion and some of the legal implications arising from the use of such technology. Attendees will hear from fashion law attorneys who tap into their cumulative knowledge of intellectual property, licensing and distribution, media, and technology law. Explore the unique overlap between fashion, technology, and the law as fashion brands increasingly add technological advancements to their products.

It becomes imperative in this brave new world for lawyers to understand the evolving risks presented and the legal challenges created by the marriage of fashion and technology. Technology’s disruption of the fashion industry will continue to create a new set of legal issues to consider.  “Fashion Tech and Wearable Technology:  What Next?” is an insightful and innovative panel featuring legal counsel and startups discussing how fashion tech affects the fashion industry. Olivera Medenica (Dunnington, Bartholow & Miller LLP) will moderate this panel with speakers Filip Bajovic (Cacotec),  Bert Kaminski (GE Digital), and Stacy Yeung (Bayer) examining various aspects of fashion tech, problems in supply chain management, and the role of legal counsel in navigating the regulatory hurdles.

Attendees of the Fashion Law Conference in New York City will have a front row seat to the latest information from the fashion, ecommerce, law, and tech industries. Explore how smartphones, ecommerce, fashion retailing, and the rules for online shopping have changed. Learn how brands use artificial intelligence to personalize, customize, and communicate more effectively with their customers and supply chains.

Technological innovations that are disrupting the fashion industry raise a variety of legal issues, especially related to privacy, data collection, security, fashion as information technology, intellectual property rights, fashion and technology partnerships and collaborations, advertising and marketing, and consumer safety.

Although the arena of fashion has broadened in scope, our lens of focus remains sharper than ever. The 2019 Fashion Law Conference is an opportunity to hear from versatile speakers who will shepherd attendees through the ever-changing fashion industry as they describe the new rules of the runway for fashion and technology. Sign up today at www.fedbar.org/fashionlaw19.  Be sure to take advantage of a special two day registration package that includes both the Fashion Law Conference and the Art Law & Litigation Conference (being held on February 7, 2019). Please visit www.fedbar.org/artlaw19.

Stacy Slotnick, Esq. holds a J.D., cum laude, from Touro Law Center and a B.A., summa cum laude, from the University of Massachusetts Amherst. She performs a broad range of duties as an entertainment lawyer, including drafting and negotiating contracts; addressing and litigating trademark, copyright, patent, and other IP issues; and directing the strategy and implementation of public relations, blogging, and social media campaigns.